{"id":3854,"date":"2017-10-12T09:00:40","date_gmt":"2017-10-12T07:00:40","guid":{"rendered":"http:\/\/blog.fotolab.sk\/?p=3854"},"modified":"2017-12-04T12:26:49","modified_gmt":"2017-12-04T11:26:49","slug":"svetlo-kompozicia-ii-produktova-fotografia","status":"publish","type":"post","link":"https:\/\/www.fotolab.sk\/blog\/svetlo-kompozicia-ii-produktova-fotografia\/","title":{"rendered":"Svetlo a kompoz\u00edcia II. &#8211; Produktov\u00e1 fotografia"},"content":{"rendered":"<p><span style=\"color: #000000;\">Ako efektne foti\u0165 produktov\u00fa fotografiu?<\/span><\/p>\n<p><span style=\"color: #000000;\">V dne\u0161nej dobe prevl\u00e1da trend uverej\u0148ovania fotografi\u00ed na r\u00f4zne soci\u00e1lne siete. Najpopul\u00e1rnej\u0161\u00edm je Instagram, kde s\u00fa \u201eIN\u201c takzvan\u00e9 fotografie s atmosf\u00e9rou. Treba si uvedomi\u0165, kam chcete dan\u00fa produktov\u00fa fotografiu \u201ezavesi\u0165\u201c, \u010di na v\u00e1\u0161 web alebo napr\u00edklad na Instagram.<\/span><\/p>\n<p><span style=\"color: #000000;\">Pravidlom klasickej produktovej fotografie je vidite\u013enos\u0165. To v preklade znamen\u00e1:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">v\u00fdborn\u00e1 ostros\u0165,<\/span><\/li>\n<li><span style=\"color: #000000;\">biele alebo neutr\u00e1lne pozadie, ktor\u00e9 mus\u00ed by\u0165 rovnak\u00e9 na v\u0161etk\u00fdch produktoch,<\/span><\/li>\n<li><span style=\"color: #000000;\">dosta\u010duj\u00faca svetelnos\u0165 (aspo\u0148 tri sveteln\u00e9 zdroje v\u00a0pr\u00edpade, \u017ee ste v ateli\u00e9ri).<\/span><\/li>\n<\/ul>\n<p><a href=\"http:\/\/blog.fotolab.sk\/wp-content\/uploads\/2017\/07\/1-1.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-3860 size-medium\" src=\"http:\/\/blog.fotolab.sk\/wp-content\/uploads\/2017\/07\/1-1-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/blog.fotolab.sk\/wp-content\/uploads\/2017\/07\/1-1-225x300.jpg 225w, https:\/\/blog.fotolab.sk\/wp-content\/uploads\/2017\/07\/1-1-768x1024.jpg 768w, https:\/\/blog.fotolab.sk\/wp-content\/uploads\/2017\/07\/1-1-740x987.jpg 740w, https:\/\/blog.fotolab.sk\/wp-content\/uploads\/2017\/07\/1-1.jpg 1417w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/a><span style=\"color: #000000;\"><em>Klasick\u00e1 produktov\u00e1 fotografia<\/em><\/span><\/p>\n<p><span style=\"color: #000000;\">Teraz si poviete, \u017ee nem\u00e1te ateli\u00e9r ani lightbox, tak\u017ee produktov\u00e1 fotografia nebude. Ni\u010d sa v\u0161ak nedeje ak nem\u00e1te ateli\u00e9r, dobr\u00fa produktov\u00fa fotografiu je mo\u017en\u00e9 urobi\u0165 aj v prostred\u00ed v\u00e1\u0161ho domova. Treba dodr\u017ea\u0165 iba p\u00e1r z\u00e1sad:<\/span><\/p>\n<ol>\n<li><span style=\"color: #000000;\">Vyu\u017eite prirodzen\u00e9 svetlo a eliminujte tiene (nato\u010dte sa tak, aby ste vy alebo nejak\u00fd n\u00e1bytok nevrhali na produkt tie\u0148).<\/span><\/li>\n<li><span style=\"color: #000000;\">Pozor na smietky a pr\u00edpadn\u00e9 nedostatky, vyle\u0161tite leskl\u00e9 povrchy, aby na nich neboli odtla\u010dky.<\/span><\/li>\n<li><span style=\"color: #000000;\">Produkty v\u017edy kla\u010fte na rovnak\u00e9 pozadie, aby p\u00f4sobili jednotne.<\/span><\/li>\n<\/ol>\n<p><a href=\"http:\/\/blog.fotolab.sk\/wp-content\/uploads\/2017\/07\/MG_2430-kopie.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-3859\" src=\"http:\/\/blog.fotolab.sk\/wp-content\/uploads\/2017\/07\/MG_2430-kopie-1024x683.jpg\" alt=\"\" width=\"770\" height=\"514\" \/>\u00a0<\/a><span style=\"color: #000000;\"><em>Produktov\u00e1 fotografia s atmosf\u00e9rou<\/em><\/span><\/p>\n<p><span style=\"color: #000000;\">Ak chcete fotografie umiestni\u0165 na Instagram, nebojte sa vytvori\u0165 atmosf\u00e9ru, prida\u0165 r\u00f4zne rekvizity ako napr\u00edklad kvety, l\u00e1tku, ur\u010dit\u00e9 drobnosti, ktor\u00e9 pr\u00edpadne kupuj\u00facemu navodia predstavu, ako m\u00f4\u017ee produkt kombinova\u0165. Popr\u00edpade sa nebojte poprosi\u0165 figurantku na zap\u00f3zovanie s produktom.<\/span><\/p>\n<p><a href=\"http:\/\/blog.fotolab.sk\/wp-content\/uploads\/2017\/07\/MG_2132-kopie.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-3858 alignleft\" src=\"http:\/\/blog.fotolab.sk\/wp-content\/uploads\/2017\/07\/MG_2132-kopie-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/blog.fotolab.sk\/wp-content\/uploads\/2017\/07\/MG_2132-kopie-200x300.jpg 200w, https:\/\/blog.fotolab.sk\/wp-content\/uploads\/2017\/07\/MG_2132-kopie-768x1152.jpg 768w, https:\/\/blog.fotolab.sk\/wp-content\/uploads\/2017\/07\/MG_2132-kopie-683x1024.jpg 683w, https:\/\/blog.fotolab.sk\/wp-content\/uploads\/2017\/07\/MG_2132-kopie-740x1110.jpg 740w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/blog.fotolab.sk\/wp-content\/uploads\/2017\/07\/MG_2130-kopie.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-3857\" style=\"display: inline;\" src=\"http:\/\/blog.fotolab.sk\/wp-content\/uploads\/2017\/07\/MG_2130-kopie-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/blog.fotolab.sk\/wp-content\/uploads\/2017\/07\/MG_2130-kopie-200x300.jpg 200w, https:\/\/blog.fotolab.sk\/wp-content\/uploads\/2017\/07\/MG_2130-kopie-768x1152.jpg 768w, https:\/\/blog.fotolab.sk\/wp-content\/uploads\/2017\/07\/MG_2130-kopie-683x1024.jpg 683w, https:\/\/blog.fotolab.sk\/wp-content\/uploads\/2017\/07\/MG_2130-kopie-740x1110.jpg 740w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ako efektne foti\u0165 produktov\u00fa fotografiu? V dne\u0161nej dobe prevl\u00e1da trend uverej\u0148ovania fotografi\u00ed na r\u00f4zne soci\u00e1lne siete. Najpopul\u00e1rnej\u0161\u00edm je Instagram, kde s\u00fa \u201eIN\u201c takzvan\u00e9 fotografie s atmosf\u00e9rou. Treba si uvedomi\u0165, kam chcete dan\u00fa produktov\u00fa fotografiu \u201ezavesi\u0165\u201c, \u010di na v\u00e1\u0161 web alebo napr\u00edklad na Instagram. Pravidlom klasickej produktovej fotografie je vidite\u013enos\u0165. To v preklade znamen\u00e1: v\u00fdborn\u00e1 ostros\u0165, [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":3859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[49],"tags":[96,116],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Svetlo a kompoz\u00edcia II. - Produktov\u00e1 fotografia - CEWE Fotolab blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fotolab.sk\/blog\/svetlo-kompozicia-ii-produktova-fotografia\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Svetlo a kompoz\u00edcia II. - Produktov\u00e1 fotografia - CEWE Fotolab blog\" \/>\n<meta property=\"og:description\" content=\"Ako efektne foti\u0165 produktov\u00fa fotografiu? V dne\u0161nej dobe prevl\u00e1da trend uverej\u0148ovania fotografi\u00ed na r\u00f4zne soci\u00e1lne siete. Najpopul\u00e1rnej\u0161\u00edm je Instagram, kde s\u00fa \u201eIN\u201c takzvan\u00e9 fotografie s atmosf\u00e9rou. Treba si uvedomi\u0165, kam chcete dan\u00fa produktov\u00fa fotografiu \u201ezavesi\u0165\u201c, \u010di na v\u00e1\u0161 web alebo napr\u00edklad na Instagram. Pravidlom klasickej produktovej fotografie je vidite\u013enos\u0165. To v preklade znamen\u00e1: v\u00fdborn\u00e1 ostros\u0165, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fotolab.sk\/blog\/svetlo-kompozicia-ii-produktova-fotografia\/\" \/>\n<meta property=\"og:site_name\" content=\"CEWE Fotolab blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-12T07:00:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-04T11:26:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.fotolab.sk\/wp-content\/uploads\/2017\/07\/MG_2430-kopie-e1500642967668.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"682\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Autor:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ingrid Neveov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 min\u00fata\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fotolab.sk\/blog\/#website\",\"url\":\"https:\/\/www.fotolab.sk\/blog\/\",\"name\":\"CEWE Fotolab blog\",\"description\":\"Blog ur\u010den\u00fd pre fan\u00fa\u0161ikov fotografie a sveta okolo nej.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fotolab.sk\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"sk-SK\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\/\/www.fotolab.sk\/blog\/svetlo-kompozicia-ii-produktova-fotografia\/#primaryimage\",\"url\":\"https:\/\/blog.fotolab.sk\/wp-content\/uploads\/2017\/07\/MG_2430-kopie-e1500642967668.jpg\",\"contentUrl\":\"https:\/\/blog.fotolab.sk\/wp-content\/uploads\/2017\/07\/MG_2430-kopie-e1500642967668.jpg\",\"width\":1500,\"height\":682},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fotolab.sk\/blog\/svetlo-kompozicia-ii-produktova-fotografia\/#webpage\",\"url\":\"https:\/\/www.fotolab.sk\/blog\/svetlo-kompozicia-ii-produktova-fotografia\/\",\"name\":\"Svetlo a kompoz\u00edcia II. - Produktov\u00e1 fotografia - CEWE Fotolab blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.fotolab.sk\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.fotolab.sk\/blog\/svetlo-kompozicia-ii-produktova-fotografia\/#primaryimage\"},\"datePublished\":\"2017-10-12T07:00:40+00:00\",\"dateModified\":\"2017-12-04T11:26:49+00:00\",\"author\":{\"@id\":\"https:\/\/www.fotolab.sk\/blog\/#\/schema\/person\/25117a866fdc417528b2e95fc658c280\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.fotolab.sk\/blog\/svetlo-kompozicia-ii-produktova-fotografia\/#breadcrumb\"},\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fotolab.sk\/blog\/svetlo-kompozicia-ii-produktova-fotografia\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fotolab.sk\/blog\/svetlo-kompozicia-ii-produktova-fotografia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fotolab.sk\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Svetlo a kompoz\u00edcia II. &#8211; Produktov\u00e1 fotografia\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.fotolab.sk\/blog\/#\/schema\/person\/25117a866fdc417528b2e95fc658c280\",\"name\":\"Ingrid Neveov\u00e1\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\/\/www.fotolab.sk\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3184175e9f226da081004a49dc0af8f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3184175e9f226da081004a49dc0af8f3?s=96&d=mm&r=g\",\"caption\":\"Ingrid Neveov\u00e1\"},\"description\":\"Moje motto: \\\"Raz som si myslel, \u017ee som urobil chybu, uk\u00e1zalo sa v\u0161ak, \u017ee to bol kreat\u00edvny okam\u017eik.\\\" Scott Fleming\",\"sameAs\":[\"https:\/\/www.instagram.com\/inge_neve\/\"],\"url\":\"https:\/\/www.fotolab.sk\/blog\/author\/inge\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Svetlo a kompoz\u00edcia II. - Produktov\u00e1 fotografia - CEWE Fotolab blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fotolab.sk\/blog\/svetlo-kompozicia-ii-produktova-fotografia\/","og_locale":"sk_SK","og_type":"article","og_title":"Svetlo a kompoz\u00edcia II. - Produktov\u00e1 fotografia - CEWE Fotolab blog","og_description":"Ako efektne foti\u0165 produktov\u00fa fotografiu? V dne\u0161nej dobe prevl\u00e1da trend uverej\u0148ovania fotografi\u00ed na r\u00f4zne soci\u00e1lne siete. Najpopul\u00e1rnej\u0161\u00edm je Instagram, kde s\u00fa \u201eIN\u201c takzvan\u00e9 fotografie s atmosf\u00e9rou. Treba si uvedomi\u0165, kam chcete dan\u00fa produktov\u00fa fotografiu \u201ezavesi\u0165\u201c, \u010di na v\u00e1\u0161 web alebo napr\u00edklad na Instagram. Pravidlom klasickej produktovej fotografie je vidite\u013enos\u0165. To v preklade znamen\u00e1: v\u00fdborn\u00e1 ostros\u0165, [&hellip;]","og_url":"https:\/\/www.fotolab.sk\/blog\/svetlo-kompozicia-ii-produktova-fotografia\/","og_site_name":"CEWE Fotolab blog","article_published_time":"2017-10-12T07:00:40+00:00","article_modified_time":"2017-12-04T11:26:49+00:00","og_image":[{"width":1500,"height":682,"url":"https:\/\/blog.fotolab.sk\/wp-content\/uploads\/2017\/07\/MG_2430-kopie-e1500642967668.jpg","type":"image\/jpeg"}],"twitter_misc":{"Autor:":"Ingrid Neveov\u00e1","Predpokladan\u00fd \u010das \u010d\u00edtania":"1 min\u00fata"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.fotolab.sk\/blog\/#website","url":"https:\/\/www.fotolab.sk\/blog\/","name":"CEWE Fotolab blog","description":"Blog ur\u010den\u00fd pre fan\u00fa\u0161ikov fotografie a sveta okolo nej.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fotolab.sk\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"sk-SK"},{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/www.fotolab.sk\/blog\/svetlo-kompozicia-ii-produktova-fotografia\/#primaryimage","url":"https:\/\/blog.fotolab.sk\/wp-content\/uploads\/2017\/07\/MG_2430-kopie-e1500642967668.jpg","contentUrl":"https:\/\/blog.fotolab.sk\/wp-content\/uploads\/2017\/07\/MG_2430-kopie-e1500642967668.jpg","width":1500,"height":682},{"@type":"WebPage","@id":"https:\/\/www.fotolab.sk\/blog\/svetlo-kompozicia-ii-produktova-fotografia\/#webpage","url":"https:\/\/www.fotolab.sk\/blog\/svetlo-kompozicia-ii-produktova-fotografia\/","name":"Svetlo a kompoz\u00edcia II. - Produktov\u00e1 fotografia - CEWE Fotolab blog","isPartOf":{"@id":"https:\/\/www.fotolab.sk\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fotolab.sk\/blog\/svetlo-kompozicia-ii-produktova-fotografia\/#primaryimage"},"datePublished":"2017-10-12T07:00:40+00:00","dateModified":"2017-12-04T11:26:49+00:00","author":{"@id":"https:\/\/www.fotolab.sk\/blog\/#\/schema\/person\/25117a866fdc417528b2e95fc658c280"},"breadcrumb":{"@id":"https:\/\/www.fotolab.sk\/blog\/svetlo-kompozicia-ii-produktova-fotografia\/#breadcrumb"},"inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fotolab.sk\/blog\/svetlo-kompozicia-ii-produktova-fotografia\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.fotolab.sk\/blog\/svetlo-kompozicia-ii-produktova-fotografia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fotolab.sk\/blog\/"},{"@type":"ListItem","position":2,"name":"Svetlo a kompoz\u00edcia II. &#8211; Produktov\u00e1 fotografia"}]},{"@type":"Person","@id":"https:\/\/www.fotolab.sk\/blog\/#\/schema\/person\/25117a866fdc417528b2e95fc658c280","name":"Ingrid Neveov\u00e1","image":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/www.fotolab.sk\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3184175e9f226da081004a49dc0af8f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3184175e9f226da081004a49dc0af8f3?s=96&d=mm&r=g","caption":"Ingrid Neveov\u00e1"},"description":"Moje motto: \"Raz som si myslel, \u017ee som urobil chybu, uk\u00e1zalo sa v\u0161ak, \u017ee to bol kreat\u00edvny okam\u017eik.\" Scott Fleming","sameAs":["https:\/\/www.instagram.com\/inge_neve\/"],"url":"https:\/\/www.fotolab.sk\/blog\/author\/inge\/"}]}},"_links":{"self":[{"href":"https:\/\/www.fotolab.sk\/blog\/wp-json\/wp\/v2\/posts\/3854"}],"collection":[{"href":"https:\/\/www.fotolab.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fotolab.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fotolab.sk\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fotolab.sk\/blog\/wp-json\/wp\/v2\/comments?post=3854"}],"version-history":[{"count":11,"href":"https:\/\/www.fotolab.sk\/blog\/wp-json\/wp\/v2\/posts\/3854\/revisions"}],"predecessor-version":[{"id":3877,"href":"https:\/\/www.fotolab.sk\/blog\/wp-json\/wp\/v2\/posts\/3854\/revisions\/3877"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fotolab.sk\/blog\/wp-json\/wp\/v2\/media\/3859"}],"wp:attachment":[{"href":"https:\/\/www.fotolab.sk\/blog\/wp-json\/wp\/v2\/media?parent=3854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fotolab.sk\/blog\/wp-json\/wp\/v2\/categories?post=3854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fotolab.sk\/blog\/wp-json\/wp\/v2\/tags?post=3854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}